Discover burgeoning technologies – such as artificial intelligence (AI) and the metaverse, including non-fungible tokens (NFTs), virtual reality (VR), and augmented reality (AR) – which are dramatically changing the way art is created, enjoyed, traded, and collected.
This course charts the changing reality of contemporary digital culture by studying new aesthetics considering more familiar histories of art through exclusive site visits to immersive exhibitions and case studies of groundbreaking projects in the digital sphere. The rules of engagement are being radically redefined through machine learning, holograms, VR, and other emerging technologies. Students will gain an understanding of how artists are incorporating technology into their practice, how museums and galleries are rewriting the rules of display and authorship, the potential of the blockchain as a new commercial art ecosystem, and how NFTs can unite fine art with crypto culture.
The course will also feature prominent guest speakers who are working beyond the conventional boundaries of the art world and who will share their thoughts on the transformation of the industry within the next decades. By the end of the course, students will be able to identify cutting-edge innovations in the art world and their implications for stakeholders and analyze how the art market is shifting its strategies and resources in support of such digital tools.
Visits will include a combination of trips to major New York City art museums, artist studios, digital labs, and other sites related to art and technology.
Site visits may include:
- The motion capture lab of the NYU Tandon School of Engineering
- A mobile augmented reality lab
- The New Museum’s NEW INC cultural incubator
- Immersive exhibitions
Guest speakers may include:
- Digital artists
- Art and tech entrepreneurs
- Sotheby’s auction house metaverse specialists
- Software engineers
Please note: This information is subject to change at any time at the discretion of Sotheby’s Institute of Art.